Download 101 Ways to Advertise Your Business: Building a Successful by Andrew Griffiths PDF

By Andrew Griffiths

Practical tips about ads services and products easily, successfully, and and not using a colossal price range abound during this conversational enterprise booklet. step by step recommendation is obtainable on developing an commercial, deciding to buy advertisements house, and making sure that ads are potent. advertisements in newspapers, magazines, at the radio, tv, the net, and on billboards are coated. simply digested assistance that take just one minute to learn determine advertisers get the main bang for his or her dollar. A thesaurus of ads phrases, a consultant to clever advertisements phrases and words, and black kinds and checklists around out this easy-to-use volume.

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It all depends how 48 101 Advertise 29/6/06 1:41 PM Page 49 MAKING TELEVISION ADVERTISING WORK FOR YOU many people will be watching your commercial and how many times your targeted audience or demographic will have the opportunity to see it. Another consideration for budgeting is how long you want your campaign to run? The longer it runs the more it will cost. I am a strong believer in airing more commercials in a short period of time than having long drawn-out campaigns. For example, I recommend clients buy a schedule that airs 50 commercials in one week rather than 50 commercials over a two-week period (assuming the same number of people will watch the campaign during this time).

Advertising works in much the same way. Once you start advertising it takes a while to start working and you really need to put in a fair bit of effort (money) to get it moving, but once you are rolling along it takes less effort to keep it going. Advertising momentum is the end result and this can keep your business growing for a long time. Based on this simple analogy, to start getting results from your campaign you need to invest more money into more campaigns early on and then you can normally start to back off a little once customers are used to seeing your commercials.

Clearly the aim here is to get you thinking about how other successful businesses approach this somewhat complex task. Your television commercial notepad/s should be kept in your ideas box for later reference. Become a student of advertising and use the information you collect to make your own advertising even better. 40 101 Advertise 29/6/06 1:41 PM Page 41 MAKING TELEVISION ADVERTISING WORK FOR YOU 15 Sell the benefits to the consumer Selling the benefits to the consumer is one of those terms that is thrown around with gay abandon but it is rarely followed through.

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